ARTIST IMAGE

I like the Florence and The Machine videos as they are quite simple (as in they don't act a story out) however there is a lot of focus on the mise en scene of the location and on her outfit. I need to make sure that my artist has a similar look with both the make uop and outfit and I need to make sure that I can recreate this as best as I can with my artist in my video.

HAIR AND MAKE UP

  

My artsit (left) has very simple make up however I think that this is good and would fit the song which I have chosen because it is quite simple. I think her style and look represents the genre well. Also her hair is a similar colour and makes her stand out as a person which is a reason I have used her as my singer in the video. Her hair is naturally curly (like Eliza Doolittles hair-the artist who sings the song which I have chosen) so her quirky look could be amplified by having her hair natural however Florences hair is more sleek which makes her look slightly more elegant. If I chose to do a similar style with Chloes hair then she will look more like a star in a video rather than like an amateur.

In this image, Florences hair is more sleek and styled which looks good. I could try doing this sort of style with my artist in order to make her look more professional. Florences make up is very simple like Chloe's is and I think that this look works well. It also suits Chloe and the genre which I am representing so I think I should keep the make up simple as well as the hair.

These images of Florence show her hair to be in more of an interesting, fun style. This could relate to and reflect my genre and song because it is more fun and also adds to the vintage feel which I wanted to show. I like the idea of her hair being plaitted as it makes her look more quirky and unusual. It also looks like a younger hair style and my artist is a lot younger than Florence Welch so maybe it would be better to keep her looking younger.

COSTUME

 

In her videos and in images, Florence wears vintage style outfits and it suits her sytle due to the simple make up and red hair. My artist also has simple make up and red hair and so this would be a good style to stick with in my music video. My artist has the ability to have a more vintage look as some of her outfits are vintage inspired.

This image of Chloe shows her wearing a vintage style dress which is a similar style that Florence has. The make up and hair also suit this style of clothing so this could be useful to use within my music video.

ELIZA DOOLITTLE

Although I think that the vintage style would be the best to use for my artist- inspiration taken from Florence Welch- the singer of the song which I am using- Eliza Doolittle- has a more young and trendy style.

She still wears vintage style prints just in a trendier way because she is a lot younger than Florence. My artist Chloe is a lot younger than Florence as well and so I think that this would be the best way for me to style my artist as it represents her age as well as having a slight vintage twist.

Her younger vintage style makes her look younger and more quirky which is how I want my artist to look so I will take inspiration from her when dressing my artist.

POSSIBLE OUTFITS

1 this dress is quite young yet has a vintage look and would therefore be a good option to use in my video. This outfit would appeal to my target audience and would reflect my artists age as well as having a vintage feel.

2 This flowery top has the potential to look quite vintage and stylish at the same time. I really like this print and would reflect my artists age and style as well as the genre

3 This skirt is patterned which looks quite vintage as well as being young and trendy. With the right top and hair and make up styling, this could look really cool and would work well in my video

4 Eliza wears shorts and makes them look young and trendy and so I think these shorts (with the studs and rips) look less vintage however a lot younger and trendy so would appeal to my target audience

5 This play suit is vintage inspired and so would suit the genre which I have chosen well and would have similarities to Florence and The Machine as well as having a younger feel to it

6 I like this jacket because it is young and fashionable and would therefore be appealing to the target market and audience which I have chosen

FLORENCE AND THE MACHINE VIDEOS

SPECTRUM:

Mise en scene: There is a lot of random things in the video however the costumes which she is wearing link into the scene well. For example with all of the ballet dancers, her dress is similar however it stands out more in order to make her be seen as the star (which she is). Her hair and make up are very prominent in the video and the unique outfits work due to the randomness of the video. In the first section of the video Florence is sat on a chair surrounded by a load of other props such as a chandelier, a plant, a table and a lamp. The shadows created from the light being shone at the chandelier makes different shapes on the back drop which makes the shot look really interesting. This teamed with the interesting choice of outfit encapsulates the audience and makes them want to keep watching. There are a lot of props used throughout the video and this is the kind of thing which I need in my video as the props hold the viewers attention. 

Lighting: The location where the music video has been shot is quite dark and only has light which shows the mise en secene and gives a creepy, mysterious vibe to the video that has been intended to make the audience question. This makes the video more intriguing to watch.

Camera angles/shots: The majority of the shots are very long which allows time for the audience to watch the Florence as she is performing to the song. She is really eye catching and the mid/long shots allow the viewer to see all of her costume which are really impressive and unique. The close ups on her face allow the viewer to see her make up and hair which adds to the captivation of the video. 

Editing: The transitions are smooth and they link in well. When it zooms into the dolls house the transition fades so it looks as though it is going through the window which looks really professional. I need to convey the same level in my video so I need to have smooth transitions. The smooth transitions also reflect the sound of the song which is something I need to consider when filming and editing my video. 

Story: The dancers make the video have a slight story to it which I think is interesting as that aside, its all quite random which is a really interesting way to present the video. This captivates the audience as, although it is very random and doesn't really have a story, it keeps attention because of this randomness. 

YOU'VE GOT THE LOVE

Mise en scene: The moon is really majestic and adds a 'special' feel to the song. The glitter also makes it more glamorous which reflects the artist. The costume used is really pretty and girly as well as being quite different and quirky which reflects Florences style and music. Her hair looks really natural which works well with her natural make up and reflects the song. Dry ice smoke adds to the magical feel of the video and makes it look even more special. The balloons which are added later on continue to add to the magival feel of the video. This continues in the glitter shower when it shows lots of people having a really good time which reflected the pace and lyrics of the song. 

Lighting: The lighting shining in the direction of the camera makes the shots look more special and in the moon scene they look like stars. This shows how all of the filming equipment can be used in order to bring the video together and portray a certain idea. 

Camera shots/angles: The opening shot of the video is a close up Florences face from the profile view against a dark background. This is a strong way of opening the video and captures the viewers attention. As she turns around, the camera zooms out into a mid shot allowing the audience to see her outfit for the first time which shows her identity. When she is stood on the moon there is a variety of close ups and mid shots from differnt angles which have been used to show Florence to the viewers. Panning is sometimes used which is quite fast in order to match the pace of the song. The mid/long shot which shows her sitting when the balloons rise has been used to show everything happening in the shot to the viewer.

Editing: The transition from the first scene (close up) to her standing on the moon prop is really smooth as the light goes out and then on again and by that time the scene has changed. The quick transition makes the video seem more professional which is something I need to incorporate into my video. The editing when she is on the moon is very fast which matches the pace of the song and works well.  

Story: She dances on the moon with confidence which is something I need to show in my video. She does a lot of hair flicking as well which looks really good and confident and reflects the fact that she is a very successful artist. In the end when she is performing to the audience shows the performance convention of indie pop music and adds to her credibility as an artist. Showing lots of people having fun and being "in love" reflects the story of the song. 

NO LIGHT, NO LIGHT

SHAKE IT OUT

COSMIC LOVE